Kotler, P. (2003). Marketing management (11th ed.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management. 11th ed. Upper Saddle River, N.J: Pearson, 2003.
MLA (9th ed.) CitationKotler, Philip. Marketing Management. 11th ed. Pearson, 2003.
Warning: These citations may not always be 100% accurate.