Cita APA (7th ed.)

Kotler, P., & Armstrong, G. (1996). Principles of marketing (7th ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 7th ed. Upper Saddle River, N. J: Prentice-Hall, 1996.

Cita MLA (9th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 7th ed. Prentice-Hall, 1996.