Kotler, P. (1997). Marketing management: Analysis, planning, and control (9th ed.). Prentice-Hall.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKotler, Philip. Marketing Management: Analysis, Planning, and Control. 9th ed. Upper Saddle River, N. J: Prentice-Hall, 1997.
एमएलए (9वां संस्करण) प्रशस्ति पत्रKotler, Philip. Marketing Management: Analysis, Planning, and Control. 9th ed. Prentice-Hall, 1997.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.