Cita APA (7th ed.)

Kotler, P. (1997). Marketing management: Analysis, planning, and control (9th ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 9th ed. Upper Saddle River, N. J: Prentice-Hall, 1997.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 9th ed. Prentice-Hall, 1997.