APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. (2025). Marketing (21st Edition.). Cengage.

Chicago Style (17th ed.) Citation

Pride, William M., and O.C Ferrell. Marketing. 21st Edition. Mason, OH: Cengage, 2025.

MLA (9th ed.) Citation

Pride, William M., and O.C Ferrell. Marketing. 21st Edition. Cengage, 2025.