McDonald, M., Chaffey, D., & Wilson, H. (2024). Marketing plans: Profitable strategies in the digital age (Ninth edition.). Wiley.
Chicago Style (17th ed.) CitationMcDonald, Malcolm, Dave Chaffey, and Hugh Wilson. Marketing Plans: Profitable Strategies in the Digital Age. Ninth edition. Hoboken, NJ: Wiley, 2024.
MLA (9th ed.) CitationMcDonald, Malcolm, et al. Marketing Plans: Profitable Strategies in the Digital Age. Ninth edition. Wiley, 2024.
Warning: These citations may not always be 100% accurate.