00000nam a22000005i 4500 UP-8027390931312126574 Buklod 20251006145751.0 a r |||| u| ta 250801s2024 cau 000 0 eng 9781529791501 (paperback) 23214286 ₱7,575.00 Belview CO., INC. DCHE rda eng HF 5415.1263 B74 2024 Brennan, Ross author. Business-to-business marketing Ross Brennan, Louise Canning, Helen McGrath. Sixth edition. Thousand Oaks SAGE Publications 2024. 412 pages color illustrations 24 cm. text txt rdacontent unmediated rdamedia volume nc rdacarrier Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms. New examples and case studies covering small firms in business markets. New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord, ValCo Engineering Ltd and Volkswagen. Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor's manual containing guidance and links to online content such as video marterial, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing"-- Provided by publisher. Industrial marketing. Canning, Louise author. McGrath, Helen author. FO UPD DCHE HF 5415.1263 B74 2024 Book