The effect of social media influencers on the consumption pattern of Business Economics students of the UPDEPP

The effect of social media influencers on the consumption pattern of Business Economics students of the UPDEPP

This study examined the effect of social media influencers on the consumption patterns of Business Economics students at UPDEPP for the Academic Year 2024-2025. The study used the theory of the consumer and the concept of network externality as elements of its framework. The needed data for the stud...

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Hlavní autor: Quinto, Angel Anne V. (Autor)
Další autoři: De Leon, Patrick C. (thesis adviser.)
Médium: Diplomová práce
Jazyk:English
Témata:
Consumer behavior .
Market surveys.
Internet personalities.