Event studies theory, research and policy for planned events - Getz, Donald 1949-; Page, Stephen 1963-; Routledge (Firm). (Abingdon, Oxon New York, NY Routledge, 2020)
"First edition published by Butterworth-Heinemann 2007. Third edition published by Routledge 2016"--T.p. verso.
Includes bibliographical references and index.
Keywords: Special events -- Management; Special events -- Planning; Special events -- Research