Kotler, P. (2001). Principles of marketing (Third European edition.). Financial Times/Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Kotler, Philip. Principles of Marketing. Third European edition. Essex, England: Financial Times/Prentice Hall, 2001.
Lua MLA (9ú heag.)Kotler, Philip. Principles of Marketing. Third European edition. Financial Times/Prentice Hall, 2001.
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