00000nam a2200000 i 4500 UP-8027390931312020414 Buklod 20250617102217.0 m|||||o||d|||||||| cr ||||||||||| 250617s2008 nyu a b 001 0 eng 0071101098 (alk. paper) 9780071101097 (alk. paper) UPVT-00020035142 DLC UPTC rda eng HF 5415.13 M85 2008 Mullins, John W. (John Walker) author. Marketing management a strategic decision-making approach John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. Sixth edition. New York McGraw-Hill/Irwin [2008] xxii, 533 pages illustrations 26 cm. text rdacontent unmediated rdacontent volume rdacarrier Mcgraw-Hill/Irwin series in marketing McGraw-Hill internationl student edition. Includes bibliographical references and index. Marketing Management. Boyd, Harper W. author. Walker, Orville C. author. Book FO UPTAC UPTAC HF 5415.13 M85 2008 Book