Advertising, promotion, and other aspects of integrated marketing communications

"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students al...

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Bibliographic Details

Main Authors:	Andrews, J. Craig (Author), Shimp, Terence A. (Author)
Format:	Book
Language:	English
Published:	Australia, United States Cengage ©2025
Edition:	11th edition.
Subjects:	Communication in marketing > Textbooks. Direct marketing. Sales promotion. Advertising.