Advertising, promotion, and other aspects of integrated marketing communications

"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students al...

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Bibliografiska uppgifter

Huvudupphovsmän:	Andrews, J. Craig (Författare, medförfattare), Shimp, Terence A. (Författare, medförfattare)
Materialtyp:	Bok
Språk:	English
Publicerad:	Australia, United States Cengage ©2025
Upplaga:	11th edition.
Ämnen:	Communication in marketing > Textbooks. Direct marketing. Sales promotion. Advertising.