Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students al...

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Bibliografske podrobnosti
Main Authors: Andrews, J. Craig (Author), Shimp, Terence A. (Author)
Format: Knjiga
Jezik:English
Izdano: Australia, United States Cengage ©2025
Izdaja:11th edition.
Teme:
Communication in marketing > Textbooks.
Direct marketing.
Sales promotion.
Advertising.