Advertising, promotion, and other aspects of integrated marketing communications
"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students al...
| Main Authors: | , |
|---|---|
| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
Australia, United States
Cengage
©2025
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| מהדורה: | 11th edition. |
| נושאים: |