Advertising, promotion, and other aspects of integrated marketing communications

"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students al...

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Detalles Bibliográficos

Main Authors:	Andrews, J. Craig (Author), Shimp, Terence A. (Author)
Formato:	Libro
Idioma:	English
Publicado:	Australia, United States Cengage ©2025
Edición:	11th edition.
Subjects:	Communication in marketing > Textbooks. Direct marketing. Sales promotion. Advertising.