Advertising, promotion, and other aspects of integrated marketing communications
"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students al...
| Autores principales: | , |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Australia, United States
Cengage
©2025
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| Edición: | 11th edition. |
| Materias: |