Advertising, promotion, and other aspects of integrated marketing communications

"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students al...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Andrews, J. Craig (Συγγραφέας), Shimp, Terence A. (Συγγραφέας)
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Australia, United States Cengage ©2025
Έκδοση:	11th edition.
Θέματα:	Communication in marketing > Textbooks. Direct marketing. Sales promotion. Advertising.