Advertising, promotion, and other aspects of integrated marketing communications

"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students al...

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Bibliografiske detaljer

Main Authors:	Andrews, J. Craig (Author), Shimp, Terence A. (Author)
Format:	Bog
Sprog:	English
Udgivet:	Australia, United States Cengage ©2025
Udgivelse:	11th edition.
Fag:	Communication in marketing > Textbooks. Direct marketing. Sales promotion. Advertising.