Advertising, promotion, and other aspects of integrated marketing communications
"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students al...
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
Australia, United States
Cengage
©2025
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| الطبعة: | 11th edition. |
| الموضوعات: |