Andrews, J. C., & Shimp, T. A. (2025). Advertising, promotion, and other aspects of integrated marketing communications (11th edition.). Cengage.
Chicago Style (17. basım) AtıfAndrews, J. Craig, ve Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Australia, United States: Cengage, 2025.
MLA (9th ed.) AtıfAndrews, J. Craig, ve Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Cengage, 2025.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..