Andrews, J. C., & Shimp, T. A. (2025). Advertising, promotion, and other aspects of integrated marketing communications (11th edition.). Cengage.
Chicago-referens (17:e uppl.)Andrews, J. Craig, och Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Australia, United States: Cengage, 2025.
MLA-referens (9:e uppl.)Andrews, J. Craig, och Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Cengage, 2025.
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