Andrews, J. C., & Shimp, T. A. (2025). Advertising, promotion, and other aspects of integrated marketing communications (11th edition.). Cengage.
Citação norma ChicagoAndrews, J. Craig, and Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Australia, United States: Cengage, 2025.
Citação norma MLAAndrews, J. Craig, and Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Cengage, 2025.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.