Andrews, J. C., & Shimp, T. A. (2025). Advertising, promotion, and other aspects of integrated marketing communications (11th edition.). Cengage.
Chicago (17e ed.) BronvermeldingAndrews, J. Craig, en Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Australia, United States: Cengage, 2025.
MLA (9e ed.) BronvermeldingAndrews, J. Craig, en Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Cengage, 2025.
Let op: Deze citaties zijn niet altijd 100% accuraat.