Andrews, J. C., & Shimp, T. A. (2025). Advertising, promotion, and other aspects of integrated marketing communications (11th edition.). Cengage.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रAndrews, J. Craig, और Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Australia, United States: Cengage, 2025.
एमएलए (9वां संस्करण) प्रशस्ति पत्रAndrews, J. Craig, और Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Cengage, 2025.
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