Style de citation APA (7e éd.)

Andrews, J. C., & Shimp, T. A. (2025). Advertising, promotion, and other aspects of integrated marketing communications (11th edition.). Cengage.

Style de citation Chicago (17e éd.)

Andrews, J. Craig, et Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Australia, United States: Cengage, 2025.

Style de citation MLA (9e éd.)

Andrews, J. Craig, et Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Cengage, 2025.