APA aipamena

Andrews, J. C., & Shimp, T. A. (2025). Advertising, promotion, and other aspects of integrated marketing communications (11th edition.). Cengage.

Chicago Style aipamena

Andrews, J. Craig, and Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Australia, United States: Cengage, 2025.

MLA aipamena

Andrews, J. Craig, and Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Cengage, 2025.