Andrews, J. C., & Shimp, T. A. (2025). Advertising, promotion, and other aspects of integrated marketing communications (11th edition.). Cengage.
Chicago-Zitierstil (17. Ausg.)Andrews, J. Craig, und Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Australia, United States: Cengage, 2025.
MLA-Zitierstil (9. Ausg.)Andrews, J. Craig, und Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Cengage, 2025.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.