Andrews, J. C., & Shimp, T. A. (2025). Advertising, promotion, and other aspects of integrated marketing communications (11th edition.). Cengage.
Citação do estilo Chicago (17ª ed.)Andrews, J. Craig, e Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Australia, United States: Cengage, 2025.
Citação MLA (9ª ed.)Andrews, J. Craig, e Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 11th edition. Cengage, 2025.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.