TY - BOOK T1 - Portfolio building activities in social media exercises in strategic communication A1 - Freberg, Karen June LA - English PP - Los Angeles PB - SAGE Publications, Inc. YR - 2022 ED - Second edition. UL - https://tuklas.up.edu.ph/Record/UP-8027390931311938854 AB - "Portfolio Building Activities in Social Media features over 125 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students hands-on experiences with real world challenges, and can be used to build a portfolio of work for use with job applications. Designed to be used with Freberg's social media book but flexible enough to bundle with any PR textbook, the exercise guide includes everything from brand analyses to budget assignments to pitch activities"--Provided by publisher. OP - 141 CN - HF 5415.1265 F74 2022 SN - 9781071828038 (paperback) KW - Internet marketing. KW - Internet in publicity. KW - Internet in public relations. KW - Social media. ER -