00000nam a22000004a 4500 UP-8027390931311910376 Buklod 20250519180142.0 t rb |||| u| ta 250519s2024 xxca rb |||1 u|eng d 9781774697139 GRC-3936 SERV Enterprises Php5,440.00 Graduate Resource Center BAG BAG rda eng HF 5415.32 S26 2024 Santos, Joao Heitor de Avila author. Consumer behavior Joao Heitor de Avila Santos. Burlington, ON, Canada Toronto Academic Press ©2024. x, 244 pages color illustrations 25 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. 1. Introduction to Consumer Behavior -- 2. Consumers Culture and Influences on Consumer Behavior -- 3. Consumer Perception, Motivation, and Attitude -- 4. Consumer Behavior Research -- 5. Consumer Buying Behavior Process -- 6. Consumer Decision Making -- 7. Consumer Behavior Outcomes and Issues. Consumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services. It delves into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes. It presents real-life case studies and examples to illustrate how different factors can affect consumer decision-making. The book provides insights into how businesses can better understand and influence consumer behavior to improve their marketing efforts and achieve success. Consumer behavior. Consumers. FO UPBAG GRC HF 5415.32 S26 2024 Book