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   <subfield code="a">A first look at communication theory</subfield>
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   <subfield code="a">Includes bibliographical references and index.</subfield>
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   <subfield code="a">Division One : Overview. Launching your study of communication theory ; Objective and interpretive approaches to communication theory ; Weighing the words ; Mapping the territory (Seven traditions in the field of communication theory) -- Division Two : Interpersonal Communication. Interpersonal Messages. Symbolic interactionism of George Herbert Mead ; Expectancy violations theory of Judee Burgoon ; Family communication patterns theory of Ascan Koerner &amp; Mary Anne Fitzpatrick -- Relationship Development. Social penetration theory of Irwin Altman &amp; Dalmas Taylor ; Uncertainty reduction theory of Charles Berger ; Social information processing theory of Joseph Walther -- Relationship Maintenance. Relational dialectics theory of Leslie Baxter &amp; Mikhail Bakhtin ; Communication privacy management theory of Sandra Petronio ; Media multiplexity theory of Caroline Haythornthwaite -- Division Three. Social Influence. Persuasion. Social judgment theory of Muzafer and Carolyn Sherif ; Elaboration likelihood model of Richard Petty &amp; John Cacioppo ; Cognitive dissonance theory of Leon Festinger -- Public Rhetoric. The rhetoric of Aristotle ; Dramatism of Kenneth Burke ; Narrative paradigm of Walter Fisher -- Division Four. Group and Organizational Communication. Group Communication. Functional perspective on group decision making of Randy Hirokawa &amp; Dennis Gouran ; Symbolic convergence theory of Ernest Bormann -- Organizational Communication. Cultural approach to organizations of Clifford Geertz &amp; Michael Pacanowsky ; Communicative constitution of organizations of Robert McPhee ; Critical theory of communication in organizations of Stanley Deetz -- Division Five. Cultural Context. Intercultural Communication. Communication accommodation theory of Howard Giles ; Face-negotiation theory of Stella Ting-Toomey ; Co-cultural theory of Mark Orbe ; Afrocentricity of Molefi Kete Asante -- Gender and Communication. Feminist standpoint theory of Sandra Harding &amp; Julia T. Wood ; Muted group theory of Cheris Kramarae -- Division Six. Mass Communication. Media and Culture. Media ecology of Marshall McLuhan ; Context collapse of danah boyd &amp; Alice Marwick ; Semiotics of Roland Barthes ; Cultural studies of Stuart Hall -- Media Effects. Uses and gratifications of Elihu Katz ; Cultivation theory of George Gerbner ; Agenda-setting theory of Maxwell McCombs &amp; Donald Shaw -- Division Seven. Integration. Common threads in comm theories.</subfield>
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   <subfield code="a">&quot;If you're already familiar with A First Look at Communication Theory and understand the approach, organization, and main features of the book, you may want to jump ahead to the &quot;Major Changes in the Tenth Edition&quot; section. For those who are new to the text, reading the entire preface will give you a good grasp of what you and your students can expect. A Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are. Our goal in this text is to present 32 communication theories in a clear and interesting way. After reading about a given theory, students should understand the theory, know the research that supports it, see useful applications in their lives, and be aware of the theory's possible flaws. We hope readers will discover relationships among theories located across the communication landscape-a clear indication that they grasp what they're reading. But that kind of integrative thinking only takes place when students first comprehend what a theorist claims&quot;--Provided by publisher.</subfield>
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