Persuasion social influence and compliance gaining

The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and appl...

全面介绍

书目详细资料
Main Authors: Gass, Robert H. (Author), Seiter, John S. (Author)
格式: 图书
语言:English
出版: New York Routledge 2022.
版:Seventh edition.
主题: