Persuasion social influence and compliance gaining

The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and appl...

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書目詳細資料
Main Authors: Gass, Robert H. (Author), Seiter, John S. (Author)
格式: 圖書
語言:English
出版: New York Routledge 2022.
版:Seventh edition.
主題: