Persuasion social influence and compliance gaining

The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and appl...

Ful tanımlama

Detaylı Bibliyografya
Asıl Yazarlar: Gass, Robert H. (Yazar), Seiter, John S. (Yazar)
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York Routledge 2022.
Edisyon:Seventh edition.
Konular: