Persuasion social influence and compliance gaining

The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and appl...

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Библиографические подробности
Главные авторы: Gass, Robert H. (Автор), Seiter, John S. (Автор)
Формат:
Язык:English
Опубликовано: New York Routledge 2022.
Редактирование:Seventh edition.
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