Persuasion social influence and compliance gaining

The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and appl...

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Bibliografische gegevens
Hoofdauteurs: Gass, Robert H. (Auteur), Seiter, John S. (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: New York Routledge 2022.
Editie:Seventh edition.
Onderwerpen: