Persuasion social influence and compliance gaining

The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and appl...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: Gass, Robert H. (लेखक), Seiter, John S. (लेखक)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: New York Routledge 2022.
संस्करण:Seventh edition.
विषय: