Persuasion social influence and compliance gaining

Persuasion social influence and compliance gaining

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The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and appl...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Gass, Robert H. (Údar), Seiter, John S. (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York Routledge 2022.
Eagrán:Seventh edition.
Ábhair:
Persuasion (Psychology).
Influence (Psychology).
Manipulative behavior.