Persuasion social influence and compliance gaining

The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and appl...

Deskribapen osoa

Xehetasun bibliografikoak
Egile Nagusiak: Gass, Robert H. (Egilea), Seiter, John S. (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York Routledge 2022.
Edizioa:Seventh edition.
Gaiak: