Persuasion social influence and compliance gaining
The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and appl...
| Autores principales: | , |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
New York
Routledge
2022.
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| Edición: | Seventh edition. |
| Materias: |