Persuasion social influence and compliance gaining

The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and appl...

詳細記述

書誌詳細
主要な著者: Gass, Robert H. (著者), Seiter, John S. (著者)
フォーマット: 図書
言語:English
出版事項: New York Routledge 2022.
版:Seventh edition.
主題: