Persuasion social influence and compliance gaining

The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and appl...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Gass, Robert H. (Tekijä), Seiter, John S. (Tekijä)
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: New York Routledge 2022.
Painos:Seventh edition.
Aiheet: