00000nam a22000004a 4500 UP-8027390931311882794 Buklod 20260313134629.0 a r |||| u| ta 260313s2024 xxu r |||| u|eng d DMC rda eng LG 993.5 2024 M3 M37 Marcojos, Rhomel Isaac Barredo author The sound of the cloud making sense of social and streaming media in the musicianship, marketing, and communication of a young, emerging musician by Rhomel Isaac Barredo Marcojos; Regina Carmeli D.C. Regala, adviser. Quezon City University of the Philippines Diliman 2024 x, 200 leaves 28 cm text rdacontent unmediated rdamedia volume rdacarrier Thesis Bachelor of Arts in Broadcast Media Arts and Studies University of the Philippines Diliman, College of Mass Communication 2024 Includes bibliography Available to the general public.  This study focuses on how young, emerging musicians make sense of social and streaming media platforms in the context of their musicianship, self-marketing, and communications. Additionally, it gives light to how music trends, social and streaming media algorithms, and content data might influence or even contribute to the innovation of these areas of being a musician, which allows the effects of social media culture and digital algorithms' determinism on young, emerging artists to be studied and analyzed. Six respondents, semi-professional musicians between the ages of 15 to 30. were interviewed about their experiences with the media platforms, and their responses were analyzed through interpretative phenomenological analysis (IPA). Their responses revealed a heavy reliance on recommendation systems and algorithms for musicianship, and on music trends for self-marketing. The discussion also revealed that individuality, relevance, diversity, and agency were foundational to a young, emerging musician immersed in social and streaming media. Music trade Technological innovations. Musicians Communication systems. Music Economic aspects. Music and the internet. Streaming technology (Telecommunications) Economic aspects. Regala, Regina Carmeli D.C. adviser. University of the Philippines Diliman College of Mass Communication. Thesis FI UP UPD DMC LG 993.5 2024 M3 M37 Thesis