The effectiveness of pharmaceutical marketing

The effectiveness of pharmaceutical marketing

"Pharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote their prescription drugs. This dissertation provides empirical analyses and methods to contribute...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Kappe, Eelco Roel 1984- (Author)
Institution som forfatter: Erasmus Research Institute of Management
Andre forfattere: Stremersch, Stefan (promotor.)
Format: Bog
Sprog:English
Udgivet: Rotterdam Erasmus Research Institute of Management, Erasmus University Rotterdam 2011.
Serier:ERIM PhD. series research in management 239
Fag:
Pharmaceutical industry > Marketing.
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