The effectiveness of pharmaceutical marketing

The effectiveness of pharmaceutical marketing

"Pharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote their prescription drugs. This dissertation provides empirical analyses and methods to contribute...

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Bibliografiska uppgifter
Huvudupphovsman: Kappe, Eelco Roel 1984- (Författare, medförfattare)
Institutionell upphovsman: Erasmus Research Institute of Management
Övriga upphovsmän: Stremersch, Stefan (promotor.)
Materialtyp: Bok
Språk:English
Publicerad: Rotterdam Erasmus Research Institute of Management, Erasmus University Rotterdam 2011.
Serie:ERIM PhD. series research in management 239
Ämnen:
Pharmaceutical industry > Marketing.
Länkar:click here to access