The effectiveness of pharmaceutical marketing
"Pharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote their prescription drugs. This dissertation provides empirical analyses and methods to contribute...
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| সংস্থা লেখক: | |
| অন্যান্য লেখক: | |
| বিন্যাস: | গ্রন্থ |
| ভাষা: | English |
| প্রকাশিত: |
Rotterdam
Erasmus Research Institute of Management, Erasmus University Rotterdam
2011.
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| মালা: | ERIM PhD. series research in management
239 |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | click here to access |