The effectiveness of pharmaceutical marketing
"Pharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote their prescription drugs. This dissertation provides empirical analyses and methods to contribute...
| मुख्य लेखक: | |
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| निगमित लेखक: | |
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| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Rotterdam
Erasmus Research Institute of Management, Erasmus University Rotterdam
2011.
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| श्रृंखला: | ERIM PhD. series research in management
239 |
| विषय: | |
| ऑनलाइन पहुंच: | click here to access |