The effectiveness of pharmaceutical marketing
"Pharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote their prescription drugs. This dissertation provides empirical analyses and methods to contribute...
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| Format: | Livre |
| Langue: | English |
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Rotterdam
Erasmus Research Institute of Management, Erasmus University Rotterdam
2011.
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| Collection: | ERIM PhD. series research in management
239 |
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| Accès en ligne: | click here to access |