The effectiveness of pharmaceutical marketing

The effectiveness of pharmaceutical marketing

"Pharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote their prescription drugs. This dissertation provides empirical analyses and methods to contribute...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Kappe, Eelco Roel 1984- (Egilea)
Erakunde egilea: Erasmus Research Institute of Management
Beste egile batzuk: Stremersch, Stefan (promotor.)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Rotterdam Erasmus Research Institute of Management, Erasmus University Rotterdam 2011.
Saila:ERIM PhD. series research in management 239
Gaiak:
Pharmaceutical industry > Marketing.
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