Kappe, E. R., & Stremersch, S. (2011). The effectiveness of pharmaceutical marketing. Erasmus Research Institute of Management, Erasmus University Rotterdam.
Chicago Style (17th ed.) CitationKappe, Eelco Roel, and Stefan Stremersch. The Effectiveness of Pharmaceutical Marketing. Rotterdam: Erasmus Research Institute of Management, Erasmus University Rotterdam, 2011.
MLA (9th ed.) CitationKappe, Eelco Roel, and Stefan Stremersch. The Effectiveness of Pharmaceutical Marketing. Erasmus Research Institute of Management, Erasmus University Rotterdam, 2011.
Warning: These citations may not always be 100% accurate.