00000nam a2200000 i 4500 UP-8027390931311811195 Buklod 20250708082954.0 m|||||| d|||||||| c| ||||||||||| 250402s2018 enk b 001 0 eng 9781509521562 (paperback) 20227751 DSWCD eng rda DLC eng HQ21 O58 2018 O'Neill, Rachel author. Seduction men, masculinity, and mediated intimacy Rachel O'Neill. Medford, MA Polity [2018] iii, 230 pages 23 cm text txt rdacontent unmediated rdamedia volume nc rdacarrier Includes bibliographical references (pages 204-221) and index. In the first book-length study of the so-called 'seduction community', Rachel O'Neill goes beyond established understandings of 'pickup artists' as pathetic, pathological, or perverse, and examines what makes the industry so compelling for those drawn into its folds"-- Provided by publisher. Within the so-called 'seduction community', the ability to meet and attract women is understood as a skill heterosexual men can cultivate through practical training and personal development. As a cultural formation it has been the object of media speculation - and frequent sensationalism - for over a decade, but remains poorly understood. <br style="font-family: Verdana, Geneva, Arial, Helvetica, sans-serif; font-size: 11px;" />In the first book-length study of this fascinating community-industry, Rachel O'Neill takes us into the world of seduction seminars, training events, instructional guidebooks and video tutorials. Going beyond established understandings of 'pickup artists' as pathetic, pathological, or perverse, she examines what makes the industry so compelling for those drawn into its folds. <br style="font-family: Verdana, Geneva, Arial, Helvetica, sans-serif; font-size: 11px;" />Based on detailed ethnographic fieldwork, Seduction vividly portrays how the twin rationalities of neoliberalism and postfeminism are reorganising contemporary intimate life, as labour-intensive and profit-orientated modes of sociality consume other forms of being and relating. It is essential reading for students and scholars of gender, sexuality, media and cultural studies, as well as anyone who wants to understand the seduction industry's underpinning logics and internal workings"-- Provided by publisher. Feminism. Flirting. Masculinity. Sex. FO UPD DSWCD HQ21 O58 2018 Book