Brand media strategy integrated communications planning in the digital era
From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your brand i...
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| Format: | Book |
| Language: | English |
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New York
Palgrave Macmillan
2010.
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| Edition: | First edtion. |
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